Arboretum Marketing and Outreach Specialist

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Employer

The Woodlands at Furman

Start Date

January 15, 2025

Location

Greenville, South Carolina

Position Description

The Arboretum Marketing and Outreach Specialist sells the community lifestyle to the prospective resident—from initial lead through closing—leading to deposits and gains in occupancy. This individual is responsible for meeting with prospective residents through telephone contact, zoom meetings, personal appointments and will apply effective sales techniques which include a thorough discovery process, consultative and relational selling approach.

This effort includes both conducting and monitoring measurable sales goals for calls, appointments, event attendance, deposits and occupancy for the community. The Arboretum Marketing and Outreach Specialist is responsible for achieving (meeting and exceeding) reservation and move-in goals which advance occupancy for the community.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.

• Generate sales referrals from potential resident and community contacts—conduct a minimum of 15 (fifteen) sales contacts per week.
• Provide consistent follow-up required to maintain community relationships, including providing lunch to healthcare representatives and sponsoring events to market the community.
• Follow required documentation procedures regarding daily contact activities.
• Must be willing to frequently travel locally via personal automobile.
• Present Assisted Living, Memory Care and Skilled Nursing services to community groups, physicians, community influencers and individuals.
• Respond to requests for information in a timely manner.
• Maintain regular contact with existing leads and prospects.
• Achieve community sales and move in goals.
• Exceed hospitality and service standards.
• Follow the sales Process.
o Prospecting
 Interact with all leads whether provided through advertising, public relations, referral or personal contact and to turn those leads into depositors and residents of the community through the use of professional selling skills. These skills should include but not be limited to, outbounds sales calls, in-person sales presentations, event participation, and group presentations.
 Greet all visitors pleasantly and professionally presenting a very positive image for the Community.
 Address specific customer preferences and priorities to guide them to commitment.
 Connect with a sufficient volume of leads and prospects by phone daily to create the velocity of sales needed to meet established goals.
 Maintain CRM database effectively and in a timely manner with all inquiries.
o Discovery Process
 Skillfully interview prospects or their representatives to ascertain how the Community will meet their needs.
 Know and be able to explain the benefits of residing in the Community.
 Record all information obtained during the interview process and accurately input data in the CRM database.
o Presentation
 Conduct effective sales presentation that inspires customers to take the next step in the sales process.
o Closing Skills
 Influence closing through sales messages, presentation techniques, facilitation methods and relationships management.
o Retention
 Execute thorough follow through to be able to retain all sales and move prospects forward to move-in.
 Maintain prospective relationships through consistent communications by phone, mail, email and 1:1 contact.
o Data Management and Tracking the Customer Journey
 Operate prospect-tracking system (CRM) and possess strong personal computer proficiency.
 Maintain effective hot lead list which provides forecasting opportunities to know and reach monthly sales goals.
o Marketing
 Know the procedures followed in lead fulfillment and lead tracking to advance a prospect in the sales process.

• Operate CRM tracking system.
• Utilize existing resident, depositor and lead contacts to generate additional leads by prospecting for referrals.
• Act professionally and honestly at all times in the representation of the Community concept of senior living.
• Serve as the move-in coordinator for Assisted Living and Memory Support. Assist the ALC and Assistant Administrator in the coordination of new moves to include: connection with movers, answering questions about phone and cable service, coordinating the plan for the day of the move with families and departments at The Woodlands.
• Be familiar with day-to-day activities in Assisted Living and motivate new residents to participate in activities during the first 90 days.
• Other duties as assigned by Supervisor.

Required Experience

• Bachelor’s degree from an accredited college/university in Business Administration, Marketing, Finance or Social Work.
• Must be 18 years of age.
• At least one year of experience in sales/marketing in senior living is preferred.

Knowledge, Skills and Abilities:

• Language Ability:
o Ability to communicate effectively speaking the primary language of the residents.
o Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
o Ability to maintain time sheets and routine correspondence.
• Cognitive Demands:
o Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Competencies:
o Must demonstrate an interest in working with a senior population.
o Interacts with guests, residents and staff in a courteous and friendly manner.
o Responds promptly to resident non-medical needs.
o Supports organization's goals and values.
o Balances team and individual responsibilities.
o Ability to work flexible hours as needed.
o Ability to remain calm in difficult situations.
o Ability to handle multiple priorities.
o Ability to be effective in time management and organizational skills.
o Must demonstrate good judgment, problem solving and decision-making skills.

Application Deadline

January 1, 2025

How to Apply

Please email your resume to hr@twafsc.org