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Sales and Marketing Director/Family Advisor

Quillen Manor
November 16, 2015
Fountain Inn, South Carolina

8:30am- 5:00pm
Monday- Friday (and as needed)
Sales and Marketing Director/Family Advisor

Summary: The Sales and Marketing Director/Family Advisor is responsible for achieving maximum occupancy and total revenue potential of the combination Assisted Living and Independent Living community by attracting qualified leads and converting those leads into residents. This position encompasses leading the marketing mix and execution.

Essential Duties-

Job Duties Daily/Weekly:
· Regularly meets the sales standards as set by the corporate Director of Sales
· Answers telephone inquiries, schedules visits, conducts tours and closes sales as per sales and marketing goals
· Meets and greets visitors and tours prospects
· Consistently uses all sales tools and keeps marketing collateral up to date
· Ensures that the building shows a positive first impression, communicate issues to supervisor, make sure building interior and exterior looks its best at all times
· Ensures model apartments are well appointed, clean, and neat
· Ensures qualified leads are entered into the CRM Move In and included in weekly report
· Ensures all lead sources are identified in the Move In system
· Ensures inquiry forms are always available at the front desk and provided to all managers
· Works with the Executive Director to resolve any community presentation issues
· Maintains or grows occupancy to maximum levels
· Works collaboratively with department heads to emphasize the team’s role in sales and participation in the community sales & marketing plans
· Send a detailed marketing report to the director of sales at the end of each week

Job Duties Monthly:
· Attend and actively participate in community organizations and events.
· Proactively identify and pursue publicity opportunities
· Coordinates new resident move-in process with support of management team, including all required paperwork, unit readiness, resident requests and welcome
· Meets monthly sales goals

Job Duties Ongoing:
· Analyzes the strengths and weaknesses of the community compared to competitors and develops appropriate action steps to effectively sell against the competition
· Complete competitive market analysis data and maintains a detailed competitor comparative analysis (including rates, apartment sizes, services, and amenities) in February & August

· Healthcare related sales experience preferred.
· Excellent customer service and public relations skills
· Cheerful personality
· Keen desire to serve seniors
· Five years sales/marketing experience with a proven track record preferred
· Effective problem solving skills
· Creative approach to goals and problems
· Experience working with seniors
· Proven record of identifying and developing professional referral sources
· Demonstrates proficiency in:
o Microsoft Office Suite
o Excel
November 9, 2015
Please email resumes to
Allye Coleman