skip to Main Content

News Archives

Striped Rock, LLC Unveils the new S.P.I.N &

October 22, 2018

With great excitement, Striped Rock, LLC will launch a brand new S.P.I.N. website along with SeniorsEngage, which is a new Senior-Friendly site for Seniors and Caregivers. S.P.I.N. and SeniorsEngage has the latest technology with an extremely user friendly format for all devices.

The new website features easy access to archives and event calendars and a very user friendly system to subscribe and post events, education, jobs and news & developments for either S.P.I.N or SeniorsEngage.

S.P.I.N was the first of its kind in the state of South Carolina, launching in the Upstate in 2006 and expanding into 3 of the 4 All About Seniors Resource and Referral Directory markets. It has become the go-to communication tool for the senior industry.

Q & A - FAQs

Q: Can you explain what is for:
A: SeniorsEngage is basically the same as S.P.I.N. with the exception being that it is for the consumer side where the primary subscribers are seniors and caregivers and general people in the community. The original S.P.I.N. has always been for the senior industry professionals.

Q: Who can sign up to receive SPINMails?
A: Anyone, but it is intended for the professionals who work within the senior industry in some capacity.

Q: Who can sign up to receive SeinorsEngage – Mail?
A: Anyone, but it is intended for people who want local, state and national information that relates to being an active senior, a caregiver and/or anyone to wants to gain knowledge and information as it relates to healthy aging.

Q: Who can send out or post SPINMails?
A: In the past, we have allowed anyone to send out SPIN Mails as long as they relate to the senior industry in some way and as long as it was not directly related to selling a product and/or service. Over this past year SPIN has gotten to the point that it was filling up and being over-used in some markets with certain types of posts. So, we began to restrict the use of SPIN to our clients and partners with some exceptions. With the launch of the new S.P.I.N site, we are now only allowing our clients and partners to post Events, Education, and News & Developments. We will allow all “Seniors Industry” companies to continue to post jobs. Not only have we restricted it to our clients and partners, we will no longer market a named co-sponsor company or affiliated company that is not a client and/or partner.

Q: Who can post and send out SeniorsEngage – Mail?
A: As mentioned above, SeniorsEngage will be restricted to use by our clients and partners with some exceptions. We will allow all “Seniors Industry” companies to continue to post jobs and volunteer opportunities.

Q: Why is posting only being offered to Clients and Partners now versus before?
A: Due to the volume and to further enhance the marketing/media programs provided to our clients and partners.

Q: What type of information can be sent out on S.P.I.N.?
A: As it has been in the past, it must be senior industry related and not product or service sales related.

Q: What type of information cannot be posted on S.P.I.N.?
A: Anything that is sales related or not pertaining to the senior industry.

Q: How do I submit an announcement on S.P.I.N.?
A: Your go directly to as before or to the main landing page at

NOTE: All submission will go through the S.P.I.N side since only professionals will be submitting announcements. You will need to be a subscriber to submit an announcement.

Q: What type of information cannot be posted on SeniorsEngage?
A: Anything that is sales related or not pertaining to a senior or caregiver.

Q: What are some of the new features on SPIN?
A: With the upgrade in technology, the new site is “ALL” device-friendly along with a much more user-friendly format which will make navigation much easier. Also, when submitting a post, it will have the option of market choice and either to be sent out on S.P.I.N. and SeniorsEngage. The landing page has both sites and has access to all the archives and calendars that can be sorted by city area. We are also providing upgraded sponsorships that will include both sites and mail types.

Q: What affiliation does S.P.I.N. have with local networking groups and do any of the group memberships offer benefits that include S.P.I.N. posting access ?
A: None other than we allow those groups to post notices on meetings and events and consider them as partners. We, as a company, have been a part of those organizations as volunteers, since a big part of our mission is to serve which is something that no one else in our similar business even comes close to providing to the senior industry.

Q: What affiliation does Striped Rock, LLC dba All About Seniors have with local networking groups?
A: None, other than we are an active member in most local markets senior related groups.

Q: How can I be a sponsor on S.P.I.N. and/or SeniorsEngage?
A: First, it is a requirement that you are an active client/partner of All About Seniors. Second, you can email to get more details. Note: Any sponsorship includes both S.P.I.N. and SeniorsEngage. Sponsorships are limited based on the available positions in each market.

We look forward to continuing to build a strong communication media program to help seniors thrive and navigate aging!

If you have any questions or comments, please do not hesitate to reach out to me at

Bill Sweezy
President, Striped Rock, LLC

William Sweezy
William Sweezy
(704) 965-2868